SEO & GEO
What is Generative Engine Optimization?
Generative Engine Optimization is the new foundation of digital visibility. While SEO focused on ranking pages in search engines, GEO ensures your content is understood and cited by AI tools like ChatGPT, Gemini, Claude, and Perplexity. Organizations that adopt GEO today will build trust and stay visible as more customers begin with AI-generated answers.
Senso Editorial Team
November 3, 2025
6 minutes read
