Predictive Marketing for Financial Institutions

Senso enables financial institutions to predict and respond to behavior resulting in meaningful customer interactions and top of funnel growth to increase origination volume.

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The Proactive Borrower Experience

Origination volumes are dropping, and client penetration within your customer base is low. All of this impacts your bottom line.

Senso helps lenders acquire and retain more clients using predictive marketing.


lift in conversion above control


increase in income


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Predictive Lead Scoring

Predictive triggers identify existing clients up to 6 months before their next transaction, enabling proactive contact before competing originators.

Drive engagement by providing existing customers with financial literacy

Give your clients convenient access to insights, alerts, and instant offers.

Originate More Faster than Ever Before

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    Life Stage Events

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    Debt Consolidation

A New Market Standard is Here


  • Reactive triggers surfaced when it’s too late

  • ‘Batch and blast’ targeting

  • Low recapture and close rates

  • Resource bottlenecks


  • Target borrowers proactively before competitors

  • Data Enhancements to provide personalized experiences

  • 10% lift in conversion rates

  • Prioritized insights to overcome capacity constraints

On-demand webinar

Curious to know what the mortgage industry will look like in 2022?

Watch Episode 1 of our new webinar series “Beyond The Rate” to learn from a panel of influential thinkers in banking.

With this relationship, we will be able to help our clients with AI-powered insights driven by high-quality data. Senso's solution helps deploy proactive strategies that optimize client experience and lifetime value.

- Executive at Top Tier Financial Institution

Our Team of Backers

Senso’s investors have exited multiple billion-dollar success stories in enterprise software.

Recommended Reading

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