Predictive Marketing for Financial Institutions
Senso enables financial institutions to predict and respond to behavior resulting in meaningful customer interactions and top of funnel growth to increase origination volume.
The Proactive Borrower Experience
Origination volumes are dropping, and client penetration within your customer base is low. All of this impacts your bottom line.
Senso helps lenders acquire and retain more clients using predictive marketing.
10%
lift in conversion above control
10x
increase in income
$1.3T
in monitored balance
Predictive Lead Scoring
Predictive triggers identify existing clients up to 6 months before their next transaction, enabling proactive contact before competing originators.
Drive engagement by providing existing customers with financial literacy
Give your clients convenient access to insights, alerts, and instant offers.
Originate More Faster than Ever Before
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Mortgage
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Life Stage Events
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HELOC
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Debt Consolidation
A New Market Standard is Here
Reactive
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Reactive triggers surfaced when it’s too late
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‘Batch and blast’ targeting
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Low recapture and close rates
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Resource bottlenecks
Proactive
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Target borrowers proactively before competitors
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Data Enhancements to provide personalized experiences
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10% lift in conversion rates
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Prioritized insights to overcome capacity constraints
