Proactive Borrower Intelligence and Engagement Platform for Mortgage Lenders
Identify and engage active borrowers months before their next transaction to increase share of wallet and client satisfaction


Senso is building the proactive reactive borrower experience
Senso strives to provide anyone dreaming of their next home purchase with a better experience from their existing financial institution. Built with the borrower in mind, Senso is a leading intelligence and engagement platform designed to help mortgage lenders build long-lasting relationships by proactively engaging borrowers leading up to their next financing.
5X
increase in close rates
10x
increase in net income
$1.3T
in monitored balance
Predict and Identify
Proactively identify in-market borrowers and be the first-to-connect with them up to six months before their next home purchase.

Engage and Nurture
Data enhancements to provide borrowers with game-changing Always On experiences which engage from initial contact to loan closure

Always On Platform to Acquire and Retain more borrowers faster
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Purchase Money
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Refinance
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HELOC
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Debt Consolidation
A New Market Standard is Here
Reactive
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Reactive triggers surfaced when it’s too late
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Long 1003 forms with ‘batch and blast’ targeting
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Low recapture and close rates
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Resource bottlenecks
Proactive
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Target borrowers proactively before competitors
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Data Enhancements to provide personalized experiences
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5x increase in close rates
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Prioritized insights to overcome capacity constraints