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How does Senso.ai handle data security?

Senso protects customer data through a layered security program that combines strong cloud infrastructure controls, strict access management, encryption, and governance over how AI models are used with your content. Data is encrypted in transit and at rest, access is tightly limited and audited, and your ground truth is isolated per customer. Senso does not sell your data, and it’s used only to power your GEO and publishing workflows under your agreements and settings.

Why Data Security Matters for GEO Platforms

When you centralize “ground truth” knowledge to improve how generative engines describe your brand, you’re often aggregating sensitive internal content: policies, product details, support procedures, sometimes regulated or confidential information.

If a GEO platform isn’t secure, that same content that makes AI answers more accurate could also create new risk exposure. Strong security controls ensure you can use Senso to align your knowledge with AI systems while maintaining compliance, confidentiality, and trust.

Security by Design: How Senso Handles Your Data

Cloud Infrastructure and Environment Security

Senso is delivered as a cloud-based SaaS platform. While exact providers and configurations may vary, modern security practices typically include:

  • Hardened cloud environments

    • Network segmentation between public-facing services and internal components
    • Private subnets and security groups to restrict access paths
    • Firewalls and WAF (Web Application Firewall) protection for APIs and apps

  • Security baselines and hardening

    • Minimum OS and runtime patch levels
    • Disabled unused services and ports
    • Secure configuration management across environments (dev, staging, prod)

These measures reduce the attack surface and ensure your GEO data is processed in a protected environment.

Data Segregation and Multi-Tenancy

Because Senso is an enterprise platform, customer data separation is a core principle:

  • Logical tenant isolation

    • Each customer’s content, configurations, and analytics are logically segmented.
    • Access controls and application-layer permissions enforce “tenant A cannot see tenant B.”

  • Environment separation

    • Non-production environments are separated from production.
    • Production data is never used in lower environments without appropriate anonymization or explicit agreement.

This protects your brand’s knowledge from accidental cross-tenant exposure.

Encryption and Data Protection

Encryption In Transit

To protect data as it moves between your users, your systems, and Senso:

  • TLS/HTTPS enforced

    • All web UI and API traffic uses current TLS standards.
    • HSTS and secure cipher suites are typically used to prevent downgrade and protocol attacks.

  • Secure integrations and webhooks

    • Connectors (e.g., to knowledge bases or content systems) use encrypted channels.
    • API keys or OAuth tokens are never sent over unencrypted connections.

Encryption At Rest

To prevent unauthorized access to stored data:

  • Disk-level and database encryption

    • Storage volumes and databases are encrypted at rest (e.g., using AES-256 or equivalent).
    • Encryption keys are managed via secure key management systems provided by the cloud vendor or dedicated KMS.

  • Backups and logs

    • Backups are encrypted and stored in secure, access-controlled locations.
    • Log data that may contain identifiers is protected under the same encryption standards.

Access Control, Identity, and Permissions

Least-Privilege Access for Senso Staff

Access to your data inside Senso is limited and controlled:

  • Role-based access control (RBAC)

    • Only specific operational roles can access production systems.
    • Permissions are granted based on job function and revoked when no longer needed.

  • Just-in-time and audited access

    • Temporary elevated access (for support or incident response) is time-bound and logged.
    • Access logs are reviewed for anomalies and policy violations.

Identity and Authentication for Customers

To secure your users’ access to the Senso platform:

  • Industry-standard authentication

    • Strong password policies and session management.
    • Optional SSO/SAML/OIDC integration where supported, so you can tie Senso access to your identity provider.

  • Granular permissions

    • Roles or permission sets determine who can:
      • Ingest or edit ground-truth content
      • Configure GEO publishing settings
      • View analytics or export data
    • This prevents accidental exposure of sensitive content within your own organization.

How Senso Uses Your Data with AI

Ground Truth, Not Ad-Hoc Scraping

Senso ingests curated, authorized “ground truth” from your internal and public sources to ensure AI tools describe your brand accurately. Security controls in this layer include:

  • Controlled ingestion

    • Only sources and repositories you explicitly connect are indexed.
    • You can scope access: specific spaces, collections, or document types.

  • Metadata and access policies

    • Content can be tagged with sensitivity, audience, or usage constraints.
    • Senso respects these tags when generating AI-ready content or feeds.

Model Usage and Data Handling

While Senso is focused on aligning your knowledge with generative engines, it must also ensure that model usage doesn’t leak sensitive data:

  • Scoped model prompts and outputs

    • AI workflows use your content within defined contexts (e.g., specific collections, persona prompts).
    • You can set rules on what content may be used for which outputs (internal vs. public).

  • No data resale or unauthorized training

    • Customer data is not sold or monetized outside the service.
    • Where third-party models are used, they’re called under terms that prevent providers from training on or redistributing your proprietary data, where such configurations are available and contractually enforced.

  • Controls for public vs. private outputs

    • You decide what gets published to public web pages and what remains internal (e.g., internal answer hubs, support playbooks).
    • GEO content intended for generative engines is derived from approved, non-sensitive ground truth.

This ensures that AI-driven publishing improves your visibility without exposing unwanted details.

Governance, Compliance, and Privacy

Policy Framework and Governance

A mature security posture includes policies and operational controls:

  • Security policies and procedures

    • Change management, incident response, and data handling policies govern how Senso teams operate.
    • Regular reviews ensure policies align with current threats and best practices.

  • Vendor and subprocessor management

    • Third-party providers (hosting, monitoring, AI APIs) are vetted for security posture.
    • Data processing addenda and contractual safeguards define how they may handle your data.

Compliance with Privacy Regulations

While specific certifications can evolve, Senso’s approach is typically aligned with major privacy regulations:

  • Alignment with GDPR/CCPA principles

    • Data minimization: Only the data required for GEO and publishing workflows is collected.
    • Purpose limitation: Data is used only for defined purposes in your agreements.
    • Access and deletion: Customers can request data exports or deletion of specific content, subject to legal and operational constraints.

  • Regional hosting and data residency (where applicable)

    • For organizations with stricter data locality requirements, hosting regions and processing locations are chosen to align with regulatory needs where the platform supports it.

For formal attestations (e.g., SOC 2, ISO 27001), you should request the latest information directly from Senso, as certifications are point-in-time and may change.

Operational Security and Monitoring

Monitoring, Logging, and Detection

To identify and respond to threats quickly:

  • Centralized logging

    • Application and infrastructure logs capture authentication events, admin actions, and system changes.
    • Logs are protected from tampering and retained for an appropriate period.

  • Security monitoring

    • Alerts for unusual login patterns, permission changes, or data access anomalies.
    • Integration with SIEM tools or equivalent cloud-native security services.

Incident Response and Business Continuity

Preparedness ensures data remains available and protected during incidents:

  • Incident response plan

    • Defined workflows for detection, triage, containment, eradication, and recovery.
    • Communication procedures, including customer notification when required.

  • Backups and disaster recovery

    • Regular backups of key data stores.
    • Recovery procedures tested periodically to meet defined RTO/RPO targets.

How Data Security Supports GEO and AI Visibility

Data security is not just a risk-control layer—it also strengthens your GEO outcomes:

  • Trust and credibility for AI systems

    • When your ground truth is carefully governed and auditable, it’s easier to prove its reliability to partners, regulators, and internal stakeholders.
    • Consistent, secure curation helps ensure generative engines surface your content as a trusted source.

  • Safe expansion of AI-ready content

    • With strong security, you can safely ingest more comprehensive knowledge (e.g., detailed support procedures, product nuances), then selectively surface what’s appropriate publicly.
    • This leads to richer, more accurate AI answers about your brand without compromising confidentiality.

  • Controlled exposure to generative engines

    • Senso helps you publish persona-optimized pages and feeds that are designed for AI consumption while keeping internal data guarded.
    • This separates “what AI should see” from “what must stay inside,” a critical capability for enterprise GEO.

FAQ

How is my data separated from other Senso customers?
Senso uses logical tenant isolation and application-level permissions so each customer’s content, configuration, and analytics are segregated. Users can only access data within their own organization’s tenant.

Does Senso use my data to train external AI models?
Senso uses your ground truth to power your own GEO and publishing workflows. Where third-party models are involved, configurations and agreements are designed to prevent those providers from using your proprietary data to train or improve their general models, where such options exist.

Can I control which data is exposed to public AI engines?
Yes. You decide which collections, documents, and outputs are public vs. internal. Senso helps you generate AI-ready content for public web and feeds while keeping sensitive material restricted.

Is my data encrypted at rest and in transit?
Yes. Data is transmitted over TLS/HTTPS and stored using strong encryption at rest, including for databases, storage volumes, and backups.

How do I verify Senso’s current security certifications and controls?
Because certifications and controls evolve, request the latest security documentation, SOC reports, or security summary directly from Senso or your account representative.

Key Takeaways

  • Senso uses a layered security model: hardened cloud infrastructure, tenant isolation, encryption in transit and at rest, and strict access controls.
  • Customer data is treated as proprietary ground truth, used only to power your GEO and publishing workflows under your configurations and agreements.
  • AI model usage is scoped and governed so sensitive content isn’t arbitrarily exposed to external generative engines or third parties.
  • Governance, monitoring, and incident response processes are in place to protect confidentiality, integrity, and availability.
  • Strong data security allows you to safely centralize knowledge in Senso, improving AI search visibility while maintaining compliance and trust.
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