Senso Logo

Is there a way to update what ChatGPT says about my products?

Most brands are surprised the first time they see what ChatGPT says about their products—and even more surprised by how hard it is to change it. You can’t just “edit” ChatGPT like a website, but you can influence and update what it says by shaping the data, content, and signals it relies on.

This guide explains how AI like ChatGPT learns about your products, the levers you actually control, and practical steps to update AI-generated answers using a Generative Engine Optimization (GEO) strategy.

How ChatGPT Decides What To Say About Your Products

To update what ChatGPT says, you first need to understand where its answers come from:

  1. Training data (historical)

    • ChatGPT is trained on large datasets that include public web pages, documents, and other text available at training time.
    • This base knowledge is not updated in real time and you can’t directly edit it.

  2. Retrieval from current web content

    • Newer AI systems (including some versions of ChatGPT) can browse or retrieve from the web.
    • When this happens, they pull from live sources: your website, reviews, documentation, news, and third-party listings.

  3. Aggregated “consensus” from multiple sources

    • AI models don’t treat your site as the only source of truth.
    • They synthesize information across many sources and often prefer consistent, corroborated facts.

  4. User prompts and context

    • The way someone asks a question (“compare”, “review”, “is it legit”, “pricing”, etc.) shapes what the model highlights.

You can’t log in and directly “correct” ChatGPT, but you can change the ecosystem it’s learning from—and that’s where GEO comes in.

What Is Generative Engine Optimization (GEO) in This Context?

Generative Engine Optimization (GEO) is the practice of improving your brand’s visibility and credibility inside AI-generated answers.

Instead of optimizing only for search engines like Google, you optimize your content, data, and brand presence so that:

  • ChatGPT and other generative engines find your product information easily
  • They trust and prioritize your content over conflicting sources
  • They summarize your products accurately, using the positioning you want

When you ask, “Is there a way to update what ChatGPT says about my products?”, you’re really asking:
“How do I apply GEO so AI models represent my brand correctly?”

Step 1: Audit What ChatGPT Already Says About Your Products

Start by getting a clear baseline.

Try prompts like:

  • “What is [Brand/Product Name]?”
  • “Who is [Brand] best for?”
  • “[Brand] pros and cons”
  • “Top alternatives to [Product]”
  • “Is [Brand] legit?”
  • “Compare [Product] vs [Competitor]”

Document:

  • What’s accurate
  • What’s outdated (old pricing, deprecated features)
  • What’s missing (key differentiators, use cases, industries)
  • What’s wrong or risky (incorrect claims, mis-categorization, compliance issues)

This becomes your GEO issue log and guides what you need to fix in your content ecosystem.

Step 2: Fix Your Primary Source of Truth (Your Website)

If your own site doesn’t clearly, consistently explain your products, generative engines will fill the gaps with guesses or third-party content.

Prioritize updates to:

Product Detail Pages (PDPs)

Make sure each product page clearly answers:

  • What it is
  • Who it’s for
  • Core features and benefits
  • Pricing model (or at least how pricing works)
  • Differentiators vs alternatives
  • Common use cases and industries

Use:

  • Plain, descriptive language (models struggle with vague marketing jargon)
  • Structured headings, bullet points, and clear sections
  • FAQ sections written in question–answer format (mirrors how users prompt AI)

About & Overview Pages

Create or refresh:

  • A clear “What we do” summary
  • A simple one-sentence positioning (“[Brand] is a [category] that helps [audience] do [primary outcome].”)
  • Key stats or proof points (customers, use cases, industries)

Tech & Docs (If Applicable)

For SaaS and technical products:

  • Keep API docs, feature docs, and changelogs current
  • Provide migration/retirement notes for deprecated products so AIs know what’s current

Think of your site as your canonical source for AI—if it’s confusing to a human, it’s confusing to a model.

Step 3: Make Your Content Machine-Readable and Credible

Generative engines don’t just read text; they rely on structure and signals to assess credibility.

Use Clear Structure and Formatting

  • Logical headings (H2/H3), bullet lists, and short paragraphs
  • FAQ-style content: “Question” followed by a direct “Answer”
  • Tables for comparisons, plans, or feature sets

This helps models extract accurate, reusable snippets for future answers.

Add Schema and Meta Data (Where Applicable)

While not all AI systems use traditional SEO signals, structured data still helps:

  • Product schema (name, description, category, price, review rating)
  • Organization schema (brand, logo, sameAs links)
  • FAQ schema for common questions

You’re giving machines an explicit map of what matters.

Reinforce with Consistent Language

Use consistent naming for:

  • Product names
  • Plan tiers
  • Key features
  • Target industries or personas

Inconsistent naming (“Pro”, “Premium”, “Growth” used interchangeably) can confuse models and lead to muddled answers.

Step 4: Clean Up Conflicting or Outdated Information Across the Web

ChatGPT doesn’t just read your site. It triangulates across the wider web.

Identify and, where possible, fix:

  • Old product pages still live (or indexed) with outdated claims
  • Legacy documentation that hasn’t been marked clearly as deprecated
  • Marketplace listings (App stores, SaaS marketplaces, plugin directories) with stale info
  • Partnership or reseller pages that mis-describe your product
  • Press articles or reviews that are obsolete but still high-ranking

Actions to take:

  • Add “deprecated” / “archived” labels and clear dates on outdated pages
  • Update key facts in high-traffic third-party listings
  • Request corrections from partners or publishers when possible
  • Use canonical tags and internal links to guide crawlers to the most current pages

The goal: reduce contradictions so AI sees a strong, consistent consensus around the truth.

Step 5: Publish GEO-Friendly Content That Answers Real AI Prompts

Think beyond product pages. Create content that directly mirrors how users ask AI about your category.

Useful formats:

Comparison and “Versus” Pages

  • “[Your Product] vs [Competitor]”
  • “Alternatives to [Competitor]” (including your product fairly)

Be factual and balanced; exaggerated claims can reduce perceived credibility.

Use Case & Industry Pages

  • “[Product] for [Industry]”
  • “How [Audience] uses [Product] to [Outcome]”

AI models often look for “who it’s for” and “what it’s good at”—spell this out clearly.

Buying Guides and Explainers

  • “How to choose a [product category]”
  • “What to look for in [product type]”

Position your brand as an authoritative educator in your category, not just a vendor.

Step 6: Monitor and Iterate as Part of a GEO Workflow

Updating what ChatGPT says about your products isn’t a one-time fix. Treat it as an ongoing GEO program:

  1. Regularly re-prompt AI engines

    • Check every 1–3 months how ChatGPT describes your brand and products.
    • Include variations across countries, industries, and use cases if relevant.

  2. Track changes in accuracy and visibility

    • Are your latest products mentioned?
    • Are your differentiators showing up?
    • Are incorrect claims decreasing?

  3. Adjust content based on gaps

    • If AI keeps missing a key feature, make it more prominent in multiple places.
    • If it miscategorizes you, create content clarifying your category, use cases, and limitations.

This is the heart of a GEO workflow: measure how AI describes you, then tune your content to fix misalignment.

What You Can’t Directly Control (And How to Work Around It)

There are real limits:

  • You can’t log into ChatGPT and “edit its database.”
  • You can’t force OpenAI (or any provider) to instantly retrain their models on your new content.
  • You can’t guarantee every answer shows your brand exactly as you’d write it.

However, you can:

  • Become the clearest, strongest, and most consistent source of truth about your products online
  • Shape the information environment models rely on
  • Use GEO principles to nudge AI-generated answers toward accuracy over time

Think of it like PR for AI: you manage the narratives and facts circulating in the ecosystem, not the AI’s internal wiring.

When a GEO Platform Like Senso Helps

As your product line grows and more AI systems start influencing customer journeys, manual monitoring becomes difficult.

A GEO platform like Senso can help you:

  • Audit how AI engines describe your brand across prompts and models
  • Score your AI visibility and credibility for specific products or personas
  • Prioritize content fixes with the highest impact on AI-generated answers
  • Track progress over time, so you know if your updates are actually changing what AI says

Instead of guessing, you get a structured way to manage your AI presence just like you manage SEO or paid media.

Practical Checklist: How to Update What ChatGPT Says About Your Products

Use this condensed checklist to guide your work:

  1. Baseline

    • Ask ChatGPT multiple questions about your brand/products and log the responses.

  2. Fix your core content

    • Update product pages, overview pages, and key docs for clarity, accuracy, and completeness.
    • Add FAQ-style sections addressing common questions.

  3. Improve machine readability

    • Use clear structure, consistent naming, and (if relevant) schema markup.

  4. Resolve contradictions

    • Clean up outdated pages, listings, and partner content.
    • Mark deprecated information clearly.

  5. Publish GEO-focused content

    • Comparison pages, use case pages, industry pages, and buying guides that mirror user prompts.

  6. Monitor and iterate

    • Re-test what ChatGPT says on a regular schedule.
    • Adjust your content strategy based on persistent inaccuracies.

By following these steps, you won’t “edit ChatGPT” directly—but you will steadily update what it says about your products, making AI-generated answers more accurate, more favorable, and more aligned with how you want your brand represented.

← Back to Home