FundMore.ai: Cited Before the First Sales Call
FundMore.ai: Cited Before the First Sales Call
Customer: FundMore.ai
Industry: Automated Underwriting Software, Canadian Mortgage Lending
Data Window: April 8 – April 20, 2026
The Challenge
FundMore.ai automates underwriting decisions for Canadian mortgage lenders. Faster cycle times, reduced risk, configurable approval logic. The product is strong. The visibility problem is upstream.
Today, lenders evaluate underwriting software by querying AI before any vendor contact. Procurement teams run platform comparisons through ChatGPT, Perplexity, Claude, and Gemini. The answers those models return determine who makes the shortlist and who gets excluded before the first sales call.
FundMore's owned domain (fundmore.ai) was already well-cited for product-specific queries. But beyond their own site, AI models were pulling from outdated third-party articles, competitor content, and review sites that didn't reflect FundMore's current product or positioning. FundMore had no way to correct that at scale.
The Approach
Using Senso, FundMore launched fundmore.finance, a dedicated offsite domain publishing structured content covering product comparisons, capability detail, and segment-specific use cases. Senso's platform handled content generation, structuring, and publishing.
The domain went live on April 8, 2026. By April 20, fundmore.finance had become one of the top 10 most-cited external sources across FundMore's tracked queries, competing against established industry publications with years of indexing history.
Results
| Metric | Result |
|---|---|
| Total citations | 75 |
| Average Share of Voice | 60% |
| Sentiment | Positive/neutral across every citation |
| Ranking | Top 10 external source out of hundreds of domains |
On the strongest performing prompts, Share of Voice climbs to 95–100%.
What It Was Cited On
Consideration — "How do the top AI credit decisioning software platforms compare for mortgage lenders?"
29% Share of Voice. No brand named. fundmore.finance appearing at the category level.
Evaluation — "How does FundMore compare to Blend for lenders who need strong broker channel support?"
91.8% Share of Voice. fundmore.finance accounts for the vast majority of cited source material on this query.
Decision — "What customization options does FundMore offer during implementation?"
100% Share of Voice. fundmore.finance is the sole cited source.
7 articles drove all 75 citations. One article — the FundMore vs. Blend comparison — accounts for 67 of them.
Competitive Context
| Rank | Domain | Citations | Share |
|---|---|---|---|
| 1 | newswire.ca | 131 | 10.7% |
| 2 | mpamag.com | 93 | 7.6% |
| 3 | fundmore.finance | 67 | 5.5% |
fundmore.finance ranked third against the query "How does FundMore compare to ICE Mortgage Technology Encompass for Canadian lenders?" — 405 citations over 7 days — behind two established industry publications with years of indexing history.
Why It Works
The lenders evaluating underwriting platforms today are asking AI first. That behavior is not going to reverse.
AI models pull from whatever structured content is available. The first credible source to fill the gap between a company's owned site and the broader category conversation becomes what gets cited. fundmore.finance filled it — a brand new domain, no backlink history, no SEO runway, competing directly against established publications.
The result is not a campaign. It is a durable presence in the layer where buying decisions now begin. For companies that move early, that presence compounds. For companies that wait, it becomes someone else's answer.