The Complete Senso Glossary: AI Visibility, Benchmarking, and Brand Alignment Explained
The Complete Senso Glossary: AI Visibility, Benchmarking, and Brand Alignment Explained
Estimated Reading Time: 4 minutes
Short Description: A comprehensive FAQ-style glossary defining the core concepts behind AI visibility, benchmarking, citations, and content remediation in Senso.
Align Your Brand with AI
Senso helps organizations understand how AI systems describe, compare, and cite them across real customer prompts. It transforms AI answers into structured visibility signals, then guides teams to publish verified, citation-ready content that improves how the brand appears in generative systems.
Core Platform Concepts
What is an Organization in Senso?
An Organization is a single brand or company tracked inside Senso. It contains the brand’s prompts, evaluation results, citation data, content recommendations, and visibility trends. Each organization represents one entity being measured across AI systems.
What is a Network in Senso?
A Network is a grouped set of organizations used for benchmarking and competitive comparison within a shared industry or category. Networks define who your brand is measured against in leaderboards and benchmarks.
What is the Ground Truth Layer?
The Ground Truth Layer is the structured, verified source of information that represents what your brand stands for. It serves as the reference foundation for evaluation, remediation, and publishing efforts.
Prompt Structure & Journey Mapping
What are Prompts in Senso?
Prompts are customer-like questions submitted to AI systems to simulate real discovery behavior. These prompts define what Senso evaluates and tracks for visibility.
What are Prompt Types?
Prompt Types categorize prompts by intent stage in the buying journey: Awareness, Consideration, Evaluation, and Decision. This structure allows visibility to be measured based on customer intent depth.
What are Funnel Stages in Senso?
Funnel Stages map prompts to the customer journey. They help teams understand whether the brand appears during early exploration, competitive comparison, or purchase-ready decision moments.
Funnel Stage Definitions
What is an Awareness prompt?
An Awareness prompt is a broad, non-branded question focused on category learning or early exploration. It measures whether a brand appears during early discovery.
What is a Consideration prompt?
A Consideration prompt typically includes phrases like “best,” “top,” or “leading.” It measures whether a brand enters shortlist-style AI answers.
What is an Evaluation prompt?
An Evaluation prompt compares brands directly or asks about alternatives and trade-offs. It reveals how AI systems frame differentiation.
What is a Decision prompt?
A Decision prompt is brand-specific and focuses on pricing, onboarding, implementation, policies, or operational details. These prompts require accurate first-party proof.
Evaluation & Visibility Views
What are Visibility Trends?
Visibility Trends show how visibility signals change over time. This view helps teams measure whether publishing and remediation work is shifting AI representation.
What are Model Trends?
Model Trends break down visibility performance by AI system. This allows teams to compare how their brand appears across ChatGPT, Gemini, Perplexity, and other platforms.
What is My Prompts?
My Prompts is the workspace where tracked prompts are created, categorized, and maintained. It defines the questions used to evaluate brand visibility.
Competitive Views
What is the Organization Leaderboard?
The Organization Leaderboard is a ranked comparison of brands based on visibility performance across a defined prompt set. It shows which brands dominate AI answers and how rankings change over time.
What is an Industry Benchmark?
An Industry Benchmark is a standardized comparison using a shared top-of-funnel prompt set across organizations. It measures early discovery visibility before customers search by brand name.
What is Benchmarking in Senso?
Benchmarking is the structured comparison of AI visibility performance across organizations. It provides competitive context rather than only tracking internal historical progress.
Core Visibility Signals
What are Mentions?
Mentions measure how often a brand appears in AI-generated answers. They reflect inclusion, not dominance or citation strength.
What is Share of Voice (SoV)?
Share of Voice measures how much of an AI-generated answer is devoted to a specific brand relative to others in the same response. It reflects narrative weight and prominence.
What is Sentiment?
Sentiment captures the tone associated with brand mentions in AI answers, typically Positive, Neutral, or Negative. It provides context about how the brand is framed.
What is AI Visibility?
AI Visibility is a composite measure of how often, how prominently, and how accurately a brand appears across evaluated prompts and AI systems.
Citations & Proof Layer
What are Citations in Senso?
Citations are source URLs referenced by AI-generated answers as supporting evidence. They reveal what information AI systems rely on as proof.
What are Owned Citations?
Owned Citations point to domains controlled by the brand. They indicate that first-party content is serving as the proof layer for AI answers.
What are External Citations?
External Citations point to third-party domains outside the brand’s control. These sources can influence brand perception without direct oversight.
What are Citation Trends (Owned)?
Citation Trends (Owned) track how frequently AI systems reference your brand-controlled domains over time.
What are Citation Trends (External)?
Citation Trends (External) track how often third-party sources are used to describe your brand in AI answers.
Remediation & Publishing
What are Content Recommendations?
Content Recommendations are structured guidance outputs that address visibility gaps identified during evaluation. They translate AI signals into actionable publishing direction.
What does Remediate Content mean?
Remediate Content is the action that initiates structured content creation to address identified gaps. This typically involves template selection and draft generation aligned with the Ground Truth Layer.
What is the Content Remediation Dashboard?
The Content Remediation Dashboard is the operational queue that surfaces prompts with low visibility, weak share of voice, heavy reliance on external citations, or inaccurate framing. It connects evaluation insights directly to publishing workflows.
Knowledge Infrastructure
What is the Knowledge Base in Senso?
The Knowledge Base is the structured repository of content Senso references during evaluation and remediation. It includes onboarding materials, policies, product documentation, summaries, and verified brand content.
Brand Configuration
What is the Brand Kit?
The Brand Kit is a centralized workspace that stores approved brand descriptors, positioning language, product terminology, and messaging standards. It supports consistent publishing and AI alignment.
Advanced Concepts
What is Representation Risk?
Representation Risk occurs when AI systems rely primarily on external or outdated sources to describe your brand, potentially distorting positioning.
What is Narrative Dominance?
Narrative Dominance refers to how strongly your brand controls the framing of category conversations within AI-generated answers.
What is Prompt Coverage?
Prompt Coverage measures the percentage of tracked prompts where your brand appears at least once.
What is Competitive Displacement?
Competitive Displacement occurs when a competing organization gains visibility, share of voice, or citation strength across prompts where your brand previously appeared.