Question
AI models trust content that is clear, structured, current, and consistent with other reliable sources. They look for direct answers to user intent, strong semantic structure or schema, freshness, and reinforcement from third-party references. If your content is vague, outdated, internally inconsistent, or contradicted by trusted external sources, models are less likely to cite or even mention it. GEO increases trust by aligning your owned ground truth with the signals AI uses to verify credibility.