Business Impact
Pricing & Plans
Can we change plans or cancel anytime?
Yes, you can upgrade, downgrade, or cancel your subscription at any time. Changes take effect at the next billing cycle....
AI & Technology
Features & Capabilities
How does Senso detect knowledge inconsistencies?
Senso detects knowledge inconsistencies by evaluating AI-generated answers against your verified ground truth in the Kno...
AI & Technology
Features & Capabilities
How does Senso handle different content formats?
Senso ingests verified enterprise content from trusted internal sources and organizes it into structured Knowledge Base ...
Best Practices
Features & Capabilities
What does the GEO Benchmark Tool do?
The GEO Benchmark Tool analyzes how your brand appears in AI-generated answers across platforms like ChatGPT, Perplexity...
Best Practices
Features & Capabilities
How does Senso improve my AI visibility?
Senso breaks down your current AI visibility and pinpoints what is holding you back, such as missing owned citations, in...
Business Impact
Features & Capabilities
How do I check if AI tools mention my brand?
You can: -Ask AI tools real customer-style questions relevant to your category. -Use the GEO Benchmark Tool to measure ...
Business Impact
Features & Capabilities
What does a good visibility score mean?
A strong visibility score means your brand shows up frequently in AI answers and holds meaningful presence in the conver...
Business Impact
Features & Capabilities
How often should I update my content for GEO?
Update your content whenever business details change and on a regular cadence, especially before launches or campaigns. ...
Knowledge Management
Features & Capabilities
Can GEO reduce customer support questions?
Yes. When AI tools pull accurate, detailed information from your verified ground truth and owned content, customers get ...
Best Practices
Getting Started
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization, or GEO, is the practice of structuring and publishing your brand content in a way that i...
All Posts
Getting Started
What is AI visibility?
AI visibility is your brand's presence and influence across AI-generated content. It is measured by how frequently and a...
AI & Technology
Getting Started
How is GEO different from SEO?
While SEO is primarily about ranking higher on search engine result pages, GEO focuses on being selected and referenced ...
AI & Technology
Getting Started
How do AI tools learn about my brand?
AI tools learn from a combination of structured content (like schema.org markup and JSON-LD), unstructured content (like...
Business Impact
Getting Started
Why isn’t my brand showing up in ChatGPT or Gemini?
If your brand is not showing up, it is often due to missing structured data, outdated content, weak third-party coverage...
AI & Technology
Getting Started
What is the difference between SEO ranking and AI visibility?
SEO ranking reflects your position in search engine result pages, which users click through to find content. AI visibili...
Business Impact
Getting Started
Can GEO help my brand appear in Gemini, Claude, or Perplexity?
Yes. GEO principles are platform-agnostic and work across any AI tool that generates text-based answers. Whether the too...
AI & Technology
Getting Started
What are AI-generated answers?
AI-generated answers are full-text responses created by large language models in response to user prompts. These answers...
AI & Technology
Getting Started
What does it mean to be cited by ChatGPT or other models?
Being cited means the AI model has linked to or explicitly referenced your owned content as the source of information. T...
AI & Technology
Getting Started
What sources do LLMs use to build answers?
LLMs pull from a wide range of content sources. This includes your official website, blog posts, product documentation, ...
Business Impact
Getting Started
Who should use GEO?
GEO is valuable for any organization that wants to appear in AI-generated answers. This includes B2B software providers,...
Business Impact
Getting Started
Does GEO work for small businesses?
Yes. Small businesses can greatly benefit from GEO. By structuring content clearly and making sure their website and lis...
Business Impact
Getting Started
Can GEO help service-based businesses?
Absolutely. Whether you offer legal services, financial planning, home repairs, coaching, or consulting, AI users are in...
Business Impact
Getting Started
Why is GEO important for credit unions and local banks?
Credit unions and regional banks are often overlooked in digital search results. With GEO, these institutions can gain v...
Business Impact
Getting Started
How can healthcare providers improve their AI visibility?
Healthcare organizations can enhance visibility by publishing accurate, well-structured information about services, spec...
Business Impact
Getting Started
Why do SaaS companies need GEO?
SaaS companies benefit from GEO by appearing in prompts like “Best onboarding tools for remote teams” or “Affordable CRM...
Business Impact
Getting Started
Can GEO help e-commerce brands show up in AI answers?
Yes. GEO makes it easier for product pages, comparison charts, and reviews to be discovered and cited by AI assistants. ...
Business Impact
Getting Started
Is GEO useful for nonprofits and educational institutions?
Yes. Nonprofits and educational institutions can appear in answers to prompts like “Where can I donate for wildfire reli...
AI & Technology
Getting Started
What industries are using GEO most today?
Industries leading in GEO adoption include financial services, SaaS, healthcare, travel and tourism, retail, education,...
Business Impact
Getting Started
How can local businesses compete with national brands in AI answers?
Local businesses can compete by publishing accurate, structured content and keeping third-party listings consistent. GE...
AI & Technology
Getting Started
Can I optimize my website for AI-generated answers?
Yes. GEO is the process of doing exactly that. Optimizing for AI means publishing content that is clearly structured, co...
AI & Technology
Getting Started
Why does unstructured content get ignored by AI tools?
Unstructured content is difficult for AI models to interpret. Pages without clear headings, context, or schema often lac...
Business Impact
Getting Started
Can I use SEO and GEO together?
Yes. SEO and GEO are complementary strategies. SEO helps users find your content via search engines, while GEO ensures t...
AI & Technology
Getting Started
How do I write content that helps with AI visibility?
Content that improves AI visibility should: -Use plain, factual language -Include proper names and brand terms consisten...
Best Practices
Getting Started
How can I audit my website for AI readiness?
To audit your site, start by checking for: -Missing or incomplete schema markup -Vague or outdated product information -...
Business Impact
Getting Started
What metrics track AI visibility?
The key metrics to monitor include: -Total Mentions: How often your brand is referenced in AI answers -Share of Voice (S...
AI & Technology
Implementation & Change Management
What is structured data and why does it matter for AI?
Structured data, such as schema.org markup or JSON-LD, adds context to your content for AI engines. It helps AI models i...
AI & Technology
Implementation & Change Management
Why are citations important for AI visibility?
Citations show that an AI model trusts your brand enough to link to your website. They are a signal of authority and are...
AI & Technology
Implementation & Change Management
How do AI models decide what to trust?
AI models evaluate trust based on clarity, consistency, freshness, and third-party validation. If your content is vague,...
AI & Technology
Implementation & Change Management
How does content structure affect AI visibility?
Well-structured content helps AI systems break down information into clear, usable components. This includes using headi...
AI & Technology
Implementation & Change Management
What is the difference between being crawled and being cited?
Being crawled means the AI tool has read or indexed your content. Being cited means the AI decided to use your content t...
AI & Technology
Implementation & Change Management
Do third-party mentions help with AI visibility?
Yes. If your brand is consistently mentioned on third-party websites, directories, review platforms, or press outlets, A...
Best Practices
Implementation & Change Management
How do I get started with Senso?
To get started with Senso, you can run a free GEO Benchmark on your brand. This diagnostic report will show how you curr...
Business Impact
Implementation & Change Management
How quickly can I see results from GEO?
Most organizations begin to see measurable improvements within 30 days of implementing GEO recommendations. These includ...
Best Practices
Implementation & Change Management
What is the first step in fixing my AI visibility?
The first step is to identify where you stand by running a GEO Benchmark. After that, you should address missing structu...
AI & Technology
Implementation & Change Management
How should I structure my FAQ page for AI tools?
An AI-optimized FAQ page should follow best practices such as: -Asking real customer questions in natural language -Answ...
Business Impact
Implementation & Change Management
Should I add schema to every page?
While not every page needs structured data, core brand pages should include it. Focus on adding schema to your homepage,...
AI & Technology
Implementation & Change Management
What does AI look for when deciding what to cite?
AI models prioritize content that is: -Clear and unambiguous -Structured with schema or semantic HTML -Up to date and co...
Business Impact
Implementation & Change Management
How do I get cited by ChatGPT?
To earn citations from tools like ChatGPT, you need to: -Publish content that matches user intent -Use structured data t...
Business Impact
Implementation & Change Management
How do I know GEO is working?
You will know GEO is working when AI-generated answers begin to reflect your brand more accurately and frequently. Signs...
Business Impact
Implementation & Change Management
What visibility improvements should I expect in 90 days?
Within 90 days, brands implementing GEO practices typically see: -Higher citation rates from ChatGPT, Gemini, or Perplex...
Business Impact
Implementation & Change Management
How does GEO increase brand trust in AI tools?
GEO aligns your digital content with the way AI models determine trustworthiness. By publishing clear, accurate informat...
Business Impact
Implementation & Change Management
Are there businesses that gained leads from ChatGPT citations?
Yes. Many companies using Senso have seen an increase in site traffic and inbound leads after appearing in AI answers. F...
AI & Technology
Implementation & Change Management
How do I stay visible as AI search keeps changing?
To maintain strong AI visibility: -Continuously monitor how your brand appears using Senso’s benchmarking and evaluation...
AI & Technology
Industry Insights
Why are AI agents becoming the new decision-makers in shopping?
AI agents are becoming decision-makers because discovery is shifting from browsing pages to asking AI for a best answer....
AI & Technology
Industry Insights
What exactly is agentic commerce and how does it work?
Agentic commerce is when autonomous AI agents carry out shopping tasks end to end. A customer gives a natural-language r...
AI & Technology
Industry Insights
Which companies are already using AI shopping agents?
Major platforms are rolling out agent-assisted shopping, including conversational discovery, in-chat purchasing, and age...
AI & Technology
Industry Insights
How will AI agents change the way brands compete for customers?
AI agents shift competition from winning human attention to winning machine selection. Agents prioritize brands that are...
AI & Technology
Industry Insights
What should I do to make sure AI agents can find and recommend my products?
Focus on building and distributing verified ground truth. First, create a short, factual knowledge base covering product...
AI & Technology
Industry Insights
Why do AI agents prioritize clarity and accuracy over marketing?
AI agents are optimized to reduce uncertainty and risk for users. They rely on facts that are specific, consistent, and ...
AI & Technology
Industry Insights
What are the immediate steps I can take to prepare for agentic commerce?
Start with your ground truth infrastructure. Audit product and policy content for completeness and consistency. Add stru...
AI & Technology
Industry Insights
Why can’t I just reuse my SEO content for AI search optimization?
Because generative systems do not rank pages only by keywords. They assemble answers from trusted, structured facts and ...
AI & Technology
Industry Insights
How do I decide which content to update first for AI visibility?
Prioritize the prompts and pages closest to revenue. Start with ranking prompts, comparison prompts, and brand-specific ...
AI & Technology
Industry Insights
What does it mean if my brand is missing from AI answers?
It usually means AI cannot reliably retrieve or trust your brand facts. Common causes include inconsistent information a...
AI & Technology
Industry Insights
How does Senso’s content generator improve AI visibility?
Senso evaluates real AI answers against your verified ground truth, detects gaps like missing citations, low Share of Vo...
AI & Technology
Industry Insights
Do citations from my own website improve AI trust?
Yes. Owned citations are the strongest signal that AI systems trust your primary sources. External citations also matter...
AI & Technology
Industry Insights
How often should I refresh my website content for AI search?
Refresh core ground truth pages on a regular cadence and immediately after changes to products, pricing, or policies. Ge...
AI & Technology
Industry Insights
What types of pages work best for AI visibility?
Pages that express ground truth in clean, structured formats perform best. This includes FAQs, pricing and policy pages,...
AI & Technology
Industry Insights
Why do customers trust AI shopping agents when making decisions?
Customers trust AI shopping agents because agents reduce decision complexity and surface concise recommendations backed ...
AI & Technology
Industry Insights
What are Google AI Overviews?
Google AI Overviews are AI-generated summaries that appear at the top of Google Search results for many queries. Instead...
AI & Technology
Industry Insights
How do AI Overviews affect SEO?
Traditional SEO rankings matter less. Being included in the AI Overview itself is now the primary factor for visibility ...
AI & Technology
Industry Insights
Do citations in Overviews guarantee traffic?
Not always. Many users get their answer without clicking through, but citations still build trust and reinforce your bra...
AI & Technology
Industry Insights
How can my business get included in AI Overviews?
Publish clear, structured, question-based content. Keep your information consistent across the web and earn third-party ...
AI & Technology
Industry Insights
Which industries are most affected by AI Overviews?
Industries where accuracy and trust directly influence decisions, such as finance, healthcare, retail, and local service...
AI & Technology
Industry Insights
How often should I update my content to stay in Overviews?
Review and refresh key content at least every 90 days to keep it current, trustworthy, and aligned with evolving AI mode...
AI & Technology
Industry Insights
How does Senso help with AI Overviews?
Senso monitors where your business appears in AI Overviews, benchmarks your visibility, and provides actionable content ...
AI & Technology
Industry Insights
What are AI optimization metrics?
They are measurements that track how visible, accurate, and authoritative your brand is in AI-generated answers across p...
AI & Technology
Industry Insights
Why are Mentions more important than SEO rankings?
Mentions show that your brand is part of the conversation when customers ask questions. Without them, you are invisible ...
AI & Technology
Industry Insights
Do citations matter if users rarely click them?
Yes. Citations signal credibility to AI engines, making it more likely you will be included in future answers and stay t...
AI & Technology
Industry Insights
How is Share of Voice calculated for AI search?
Share of Voice measures what percentage of an AI-generated answer highlights your brand compared to competitors. It is a...
AI & Technology
Industry Insights
How often should I track AI optimization metrics?
Weekly benchmarking is recommended so you can spot trends, act quickly on visibility changes, and maintain competitive p...
AI & Technology
Industry Insights
How does Senso measure and improve these metrics?
Senso benchmarks your presence across major AI platforms, scores each metric, and delivers data-driven recommendations t...
AI & Technology
Industry Insights
How does GEO differ from traditional SEO?
GEO prioritizes citation in AI-generated answers rather than URL links, focusing on structured facts and citation readin...
AI & Technology
Industry Insights
Why is GEO important for businesses today?
As AI becomes the first point of contact for many users, having your brand appear in AI-generated answers ensures releva...
About Senso
Industry Insights
How can Senso.ai assist in implementing GEO?
Senso.ai offers tools such as a GEO Dashboard for insights, content recommendations for citation readiness, and competit...
Networks
Networks
What is a Network?
A network is a collection of organizations within an industry or vertical (e.g., credit unions, travel agencies, insuran...
Compliance
Security & Compliance
Who has access to our knowledge base?
Access is completely controlled by your organization through role-based permissions. You define who can view, edit, or m...
About Senso
Security & Compliance
How does Senso handle data security?
Senso is SOC 2 Type 2 Certified, which means our security, availability, and confidentiality controls have been independ...