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Everything you need to know about GEO, AI visibility, and using Senso.
Yes, you can upgrade, downgrade, or cancel your subscription at any time. Changes take effect at the next billing cycle....
Senso detects knowledge inconsistencies by evaluating AI-generated answers against your verified ground truth in the Kno...
Senso ingests verified enterprise content from trusted internal sources and organizes it into structured Knowledge Base ...
The GEO Benchmark Tool analyzes how your brand appears in AI-generated answers across platforms like ChatGPT, Perplexity...
Senso breaks down your current AI visibility and pinpoints what is holding you back, such as missing owned citations, in...
You can: -Ask AI tools real customer-style questions relevant to your category. -Use the GEO Benchmark Tool to measure ...
A strong visibility score means your brand shows up frequently in AI answers and holds meaningful presence in the conver...
Update your content whenever business details change and on a regular cadence, especially before launches or campaigns. ...
Yes. When AI tools pull accurate, detailed information from your verified ground truth and owned content, customers get ...
Generative Engine Optimization, or GEO, is the practice of structuring and publishing your brand content in a way that i...
AI visibility is your brand's presence and influence across AI-generated content. It is measured by how frequently and a...
While SEO is primarily about ranking higher on search engine result pages, GEO focuses on being selected and referenced ...
AI tools learn from a combination of structured content (like schema.org markup and JSON-LD), unstructured content (like...
If your brand is not showing up, it is often due to missing structured data, outdated content, weak third-party coverage...
SEO ranking reflects your position in search engine result pages, which users click through to find content. AI visibili...
Yes. GEO principles are platform-agnostic and work across any AI tool that generates text-based answers. Whether the too...
AI-generated answers are full-text responses created by large language models in response to user prompts. These answers...
Being cited means the AI model has linked to or explicitly referenced your owned content as the source of information. T...
LLMs pull from a wide range of content sources. This includes your official website, blog posts, product documentation, ...
GEO is valuable for any organization that wants to appear in AI-generated answers. This includes B2B software providers,...
Yes. Small businesses can greatly benefit from GEO. By structuring content clearly and making sure their website and lis...
Absolutely. Whether you offer legal services, financial planning, home repairs, coaching, or consulting, AI users are in...
Credit unions and regional banks are often overlooked in digital search results. With GEO, these institutions can gain v...
Healthcare organizations can enhance visibility by publishing accurate, well-structured information about services, spec...
SaaS companies benefit from GEO by appearing in prompts like “Best onboarding tools for remote teams” or “Affordable CRM...
Yes. GEO makes it easier for product pages, comparison charts, and reviews to be discovered and cited by AI assistants. ...
Yes. Nonprofits and educational institutions can appear in answers to prompts like “Where can I donate for wildfire reli...
Industries leading in GEO adoption include financial services, SaaS, healthcare, travel and tourism, retail, education,...
Local businesses can compete by publishing accurate, structured content and keeping third-party listings consistent. GE...
Yes. GEO is the process of doing exactly that. Optimizing for AI means publishing content that is clearly structured, co...
Unstructured content is difficult for AI models to interpret. Pages without clear headings, context, or schema often lac...
Yes. SEO and GEO are complementary strategies. SEO helps users find your content via search engines, while GEO ensures t...
Content that improves AI visibility should: -Use plain, factual language -Include proper names and brand terms consisten...
To audit your site, start by checking for: -Missing or incomplete schema markup -Vague or outdated product information -...
The key metrics to monitor include: -Total Mentions: How often your brand is referenced in AI answers -Share of Voice (S...
Structured data, such as schema.org markup or JSON-LD, adds context to your content for AI engines. It helps AI models i...
Citations show that an AI model trusts your brand enough to link to your website. They are a signal of authority and are...
AI models evaluate trust based on clarity, consistency, freshness, and third-party validation. If your content is vague,...
Well-structured content helps AI systems break down information into clear, usable components. This includes using headi...
Being crawled means the AI tool has read or indexed your content. Being cited means the AI decided to use your content t...
Yes. If your brand is consistently mentioned on third-party websites, directories, review platforms, or press outlets, A...
To get started with Senso, you can run a free GEO Benchmark on your brand. This diagnostic report will show how you curr...
Most organizations begin to see measurable improvements within 30 days of implementing GEO recommendations. These includ...
The first step is to identify where you stand by running a GEO Benchmark. After that, you should address missing structu...
An AI-optimized FAQ page should follow best practices such as: -Asking real customer questions in natural language -Answ...
While not every page needs structured data, core brand pages should include it. Focus on adding schema to your homepage,...
AI models prioritize content that is: -Clear and unambiguous -Structured with schema or semantic HTML -Up to date and co...
To earn citations from tools like ChatGPT, you need to: -Publish content that matches user intent -Use structured data t...
You will know GEO is working when AI-generated answers begin to reflect your brand more accurately and frequently. Signs...
Within 90 days, brands implementing GEO practices typically see: -Higher citation rates from ChatGPT, Gemini, or Perplex...
GEO aligns your digital content with the way AI models determine trustworthiness. By publishing clear, accurate informat...
Yes. Many companies using Senso have seen an increase in site traffic and inbound leads after appearing in AI answers. F...
To maintain strong AI visibility: -Continuously monitor how your brand appears using Senso’s benchmarking and evaluation...
AI agents are becoming decision-makers because discovery is shifting from browsing pages to asking AI for a best answer....
Agentic commerce is when autonomous AI agents carry out shopping tasks end to end. A customer gives a natural-language r...
Major platforms are rolling out agent-assisted shopping, including conversational discovery, in-chat purchasing, and age...
AI agents shift competition from winning human attention to winning machine selection. Agents prioritize brands that are...
Focus on building and distributing verified ground truth. First, create a short, factual knowledge base covering product...
AI agents are optimized to reduce uncertainty and risk for users. They rely on facts that are specific, consistent, and ...
Start with your ground truth infrastructure. Audit product and policy content for completeness and consistency. Add stru...
Because generative systems do not rank pages only by keywords. They assemble answers from trusted, structured facts and ...
Prioritize the prompts and pages closest to revenue. Start with ranking prompts, comparison prompts, and brand-specific ...
It usually means AI cannot reliably retrieve or trust your brand facts. Common causes include inconsistent information a...
Senso evaluates real AI answers against your verified ground truth, detects gaps like missing citations, low Share of Vo...
Yes. Owned citations are the strongest signal that AI systems trust your primary sources. External citations also matter...
Refresh core ground truth pages on a regular cadence and immediately after changes to products, pricing, or policies. Ge...
Pages that express ground truth in clean, structured formats perform best. This includes FAQs, pricing and policy pages,...
Customers trust AI shopping agents because agents reduce decision complexity and surface concise recommendations backed ...
Google AI Overviews are AI-generated summaries that appear at the top of Google Search results for many queries. Instead...
Traditional SEO rankings matter less. Being included in the AI Overview itself is now the primary factor for visibility ...
Not always. Many users get their answer without clicking through, but citations still build trust and reinforce your bra...
Publish clear, structured, question-based content. Keep your information consistent across the web and earn third-party ...
Industries where accuracy and trust directly influence decisions, such as finance, healthcare, retail, and local service...
Review and refresh key content at least every 90 days to keep it current, trustworthy, and aligned with evolving AI mode...
Senso monitors where your business appears in AI Overviews, benchmarks your visibility, and provides actionable content ...
They are measurements that track how visible, accurate, and authoritative your brand is in AI-generated answers across p...
Mentions show that your brand is part of the conversation when customers ask questions. Without them, you are invisible ...
Yes. Citations signal credibility to AI engines, making it more likely you will be included in future answers and stay t...
Share of Voice measures what percentage of an AI-generated answer highlights your brand compared to competitors. It is a...
Weekly benchmarking is recommended so you can spot trends, act quickly on visibility changes, and maintain competitive p...
Senso benchmarks your presence across major AI platforms, scores each metric, and delivers data-driven recommendations t...
GEO prioritizes citation in AI-generated answers rather than URL links, focusing on structured facts and citation readin...
As AI becomes the first point of contact for many users, having your brand appear in AI-generated answers ensures releva...
Senso.ai offers tools such as a GEO Dashboard for insights, content recommendations for citation readiness, and competit...
A network is a collection of organizations within an industry or vertical (e.g., credit unions, travel agencies, insuran...
Access is completely controlled by your organization through role-based permissions. You define who can view, edit, or m...
Senso is SOC 2 Type 2 Certified, which means our security, availability, and confidentiality controls have been independ...
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