Question
Mentions measure how often your brand appears in AI-generated answers across evaluated prompt runs. They reflect inclusion, not dominance or sourcing. Share of Voice measures how much of an answer is devoted to your brand relative to other entities in the same response. It reflects narrative dominance within answers. Sentiment indicates whether the brand is framed positively, neutrally, or negatively in those mentions. Citations show which source URLs the AI system uses as supporting evidence. Owned Citations point to your domains, while External Citations point to third-party sources influencing brand representation.