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AI & Technology
Industry Insights

What does it mean if my brand is missing from AI answers?

Question

It usually means AI cannot reliably retrieve or trust your brand facts. Common causes include inconsistent information across sources, missing structured data, weak owned authority, or lack of clear ground truth on your site. The result is low Mentions. A GEO platform like Senso identifies which tracked prompts omit you, shows which sources AI is citing instead, and guides remediation so your verified truth becomes the reference AI uses.

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