Question
Generative Engine Optimization, or GEO, is the practice of structuring and publishing your brand content in a way that increases the likelihood it will be selected, cited, or referenced by AI models such as ChatGPT, Gemini, Claude, and Perplexity. GEO goes beyond traditional SEO by focusing not only on how search engines index content but on how AI systems summarize, compare, and recommend businesses in natural language responses.