Question
Generative Engine Optimization (GEO) is the practice of improving how your brand appears inside AI-generated answers. It focuses on getting your brand surfaced, represented accurately, and supported by strong proof in systems like ChatGPT, Gemini, and Perplexity when people ask category, comparison, or brand-specific questions. In Senso, GEO is operationalized through a loop: track Prompts, evaluate model answers, identify visibility gaps, and publish structured content that AI systems can more easily summarize and cite.