Question
AI agents are becoming decision-makers because discovery is shifting from browsing pages to asking AI for a best answer. Agents can interpret intent, scan many sources, compare options, and rely on citations to verify credibility. As platforms add agentic checkout flows, agents can move from recommendation to transaction with less friction than humans. In this environment, brands win when their ground truth is clear, accurate, and structured for AI. If an agent can retrieve your verified product and policy facts and cite your owned sources, it is more likely to include and select you.