About Senso

Senso helps businesses stay visible and relevant in a world where AI tools are now the first place people go for answers.


Founded in 2017 in Toronto, we began by building AI solutions for financial institutions. Our goal was to improve how support and marketing teams accessed and delivered information. As the technology evolved, so did we.

Today, Senso gives organizations the tools to understand how they appear in AI-generated answers and what they can do to show up more effectively.

We analyze how your website is interpreted by large language models.

We surface real questions your customers are asking.

We identify content gaps and help you improve them.

From financial services to technology and beyond, we work with teams who want to stay part of the customer journey wherever that journey starts.

Senso turns your knowledge into visibility.

So when someone asks a question, your business is the answer.

Our Mission

To make sure no question goes unanswered.


Whether someone asks online, in an AI tool, over the phone, or in person, we help businesses show up with the right information at the right moment.

Our Values

Our Values

Our Values

Clarity

Make content easy to find and ready to answer.

Clarity

Make content easy to find and ready to answer.

Clarity

Make content easy to find and ready to answer.

Consistency

Give the same strong answer everywhere it counts.

Consistency

Give the same strong answer everywhere it counts.

Consistency

Give the same strong answer everywhere it counts.

Improvement

Use every question to get better and show up smarter.

Improvement

Use every question to get better and show up smarter.

Improvement

Use every question to get better and show up smarter.

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