“People have a very high degree of trust in ChatGPT, which is interesting, because AI hallucinates. It should be the tech that you don’t trust that much.”

— Sam Altman, CEO of OpenAI (June 2025)

In a world where generative AI is powering customer interactions, search results, and internal workflows, one challenge keeps coming up: accuracy.

Generative AI is built for fluency, not for truth. It confidently fills in gaps, smooths over uncertainty, and produces polished-sounding answers whether they’re right or not.

That gap between sounding correct and being correct is where trust erodes, customers churn, and risk compounds.

Why Generative AI Needs Ground Truth

Businesses everywhere are racing to integrate AI into their processes. But with that speed comes growing pains:

• AI that misstates policies and pricing.

• Answers that can’t be traced back to reliable sources.

• Brand voices that shift unpredictably from update to update.

Customers expect more. Regulators expect more. And businesses that keep ignoring this gap are learning that confidence isn’t the same as credibility.

How Senso Bridges the Gap

At Senso, we build the Ground Truth Layer for AI. Instead of hoping your AI gets things right, we connect it directly to your data, your documentation, and your policies.

That means:

• AI that reflects your brand voice, your facts, and your standards.

• A system that updates seamlessly as your data evolves.

• Answers that are transparent and verifiable, not just plausible.

The Benefits

• Reduced risk: Stop worrying about hallucinations leading to customer complaints or compliance problems.

• Consistency: Ensure your brand voice stays steady across channels and touchpoints.

• Trust: Build customer confidence by giving answers that can be backed up with proof.

Why Now

Generative AI isn’t slowing down. In fact, it’s becoming the default interface for how customers and employees get information.

Businesses that treat truth as optional will lose. Those that build accuracy into the foundation will lead.

See How Senso Can Help

Ready to take control of how your AI speaks on your behalf?

👉 Learn more about Senso → Here

Key Takeaways:

• Generative AI is powerful, but often hallucinates.

• Customers expect accurate, verifiable information.

• Senso builds the Ground Truth Layer that connects AI to your real data — reducing risk and building trust.