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Best Practices
Best Practices

What are best practices for prompt selection?

Question

Choose prompts that match how customers actually ask questions in tools like ChatGPT, Perplexity, and Gemini. Build a balanced prompt set across Awareness, Consideration, Evaluation, and Decision so you can see whether you show up early in discovery as well as late in brand-specific intent. Keep prompts specific enough that the answer should include real proof, not generic advice. If a prompt could be answered without naming any brands, tightening it usually improves signal quality.

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