Brand Kit Setup Guide
Set up your Brand Kit using your existing website content to define how your business should be represented across AI-generated content.
Brand Kit Setup Guide
Description
Set up your Brand Kit using your existing website content to define how your business should be represented across AI-generated content.
Estimated Read Time
6 minutes
Overview
Your Brand Kit defines how your business is described, including your positioning, tone, and writing style.
This guide helps you extract that information directly from your website using AI models.
How to Use This Guide
- Copy your homepage and about page text from your website
- Paste it into an AI model (e.g., ChatGPT or Claude)
- Run each prompt below
- Use the outputs to fill in your Brand Kit fields
Step 1 — Brand Name & Domain
No prompt needed.
Enter:
- Brand Name — your company name as it appears on your website
- Brand Domain — your full website URL (e.g., https://www.yourcompany.com)
Step 2 — About Your Brand
What it is
A short description of what you do, who you help, and what makes you different.
Prompt Here is content from our website: [PASTE YOUR HOMEPAGE AND ABOUT PAGE TEXT HERE]
Based only on this, write 3–4 sentences describing what this company does, who they help, and what makes them different. Keep it plain and direct, no marketing fluff.
Step 3 — Brand Voice & Tone
What it is
How your brand sounds when it communicates.
Choose 3–4 traits and describe each briefly.
Prompt
Step 3 — Brand Voice & Tone
What it is
How your brand sounds when it communicates.
Choose 3–4 traits and describe each briefly.
Prompt Here is content from our website: [PASTE YOUR HOMEPAGE AND ABOUT PAGE TEXT HERE]
Based on the writing style and language used, describe this brand's voice and tone. Give me 3–4 traits (e.g. "warm", "authoritative") and one sentence explaining each. Format it like: Trait: explanation Trait: explanation
Step 4 — Author Persona
What it is
A description of the person writing your content, including their background, expertise, and audience.
Prompt Here is content from our website: [PASTE YOUR HOMEPAGE AND ABOUT PAGE TEXT HERE]
Based on this, describe the ideal person who would write content for this brand. Include their background, expertise, and who they are speaking to. Write it as 3–4 sentences, as if describing a ghostwriter.
Step 5 — Global Writing Rules
What it is
Short, consistent rules that apply to all content.
These define tone, grammar, and structure.
Prompt Here is content from our website: [PASTE YOUR HOMEPAGE AND ABOUT PAGE TEXT HERE]
Based on the writing style, suggest 4–6 writing rules this brand should always follow. Make each one short and actionable, one sentence per rule. These should cover grammar preferences, tone habits, and structural guidelines.
Tips
- You can run all prompts in one conversation by pasting your website content once
- If the output does not feel right, refine it with instructions like:
- "make it less corporate"
- "make it more direct"
- Revisit your Brand Kit regularly as your product and messaging evolve
Outcome
A complete Brand Kit helps ensure:
- consistent representation across content
- alignment with your positioning
- higher quality outputs when generating content
Related Guides in Getting Started
Generate & Publish Verified Content
Create, review, and publish structured content that AI models can use as a reliable source.
Glossary
Key terms used throughout Senso to help you understand how AI models discover, represent, and cite your business.
Improve AI Discoverability & Accuracy
Understand how AI models represent your business and continuously improve how you are found, cited, and described.