Senso Logo

Introducing Verified Sources

Be the verified source AI agents cite

Turn your first-party content into verified answers ChatGPT, Gemini, and Perplexity trust, cite, and act on.

Get started with competitive intelligence.

Access industry intelligence

Find your industry, or request an invite · free.

Cited acrossChatGPT, Gemini, Google AI Overviews, and Perplexity
ChatGPT

Trusted source

Your Credit Union

5-Year Auto Loan at 4.74% APR. 640 minimum credit score.

Check your rateVerified Source
SourcesConvert to PDF
Illustrative example of an AI answer rendering a verified, embeddable card, using sample data.
  • Verified sources for AI answers
  • Identity-level attribution
  • Published where agents retrieve
  • Human-verified content for agents
Definition
Senso Context Layer GlossaryPatent pending

Verified Source

/ˈver·ə·fīd sôrs/noun·Context Layer

  1. 1.

    A unit of verified context: a snapshot of the facts, claims, policies, and records an organization treats as ground truth, carried together with its source provenance, freshness, permission, and verification state.

  2. 2.

    Such a record once it has cleared a verification gate and been published to an agent-consumable surface, carrying an attestation an agent can check.

See alsoverified context · verification gate · shared context layer · re-observation
Why it exists

Agents crawl the web with no way to tell real from fake, current from outdated, refreshed from stale. A Verified Source carries that answer with it: provenance, freshness, permission, and verification state travel with the content, so the source can be checked at every agent transaction rather than assumed.

How it works

How a source becomes verified

Six steps turn a raw document into context an agent can check, and the loop never really ends.

A diagram of the Verified Source loop. A marker travels continuously through six steps: ingest, evaluate, remediate, verify, publish, and re-observe. At the center, a source card resolves from placeholder text into finished content, is stamped verified, and telemetry observed after publication returns to feed the next cycle.

The loop

Six steps to verify a source

From raw document to published, then it starts again.

  1. 01

    Ingest

    Policies, product data, and positioning live in one knowledge base instead of scattered systems.

  2. 02

    Evaluate

    See what AI says about you today, and which sources it is citing to say it.

  3. 03

    Remediate

    Fill what is missing with content grounded in your own context, in your own voice.

  4. 04

    Verify

    Claims are checked back against a human-verified source before anything ships.

  5. 05

    Publish

    Published to surfaces agents retrieve, carrying an attestation they can check.

  6. 06

    Re-observe

    Measure what changed in AI answers after publishing, then run the loop again.

The mechanics of each step live in the product.

FAQ

Frequently asked questions

What is a Verified Source?
A Verified Source is a unit of verified context: a snapshot of the facts, claims, policies, and records an organization treats as ground truth, carried together with its source provenance, freshness, permission, and verification state.
What is verified context?
Verified context is the machine-usable form of what an organization treats as ground truth: its facts, claims, policies, and records, carried together with source provenance, freshness, permission, and verification state. A Verified Source is one unit of verified context.
How is a Verified Source different from a document in a knowledge base?
Any document can be stored. A Verified Source additionally carries source provenance, freshness, permission, and verification state, and it has passed a verification gate before publication. Ungoverned documents stay useful for discovery, but they carry none of that state.
Why would an AI agent prefer a verified source?
A published Verified Source carries an attestation an agent can validate by recomputing the content integrity value, verifying the signature, or querying the referenced verification state, so it can weight, cite, or reject the artifact on that result. An ungoverned crawl offers nothing to validate against.
What is a verification gate?
The checkpoint a source clears before it can be published. Claims are traced back to a human-verified source, and anything that cannot be traced does not ship. It is what separates content that was merely written from context that was verified.
Who verifies a Verified Source?
A person at the organization that owns the content. Verification is an accountable act rather than a model score, so the source records who stood behind the claim and when — which is what makes it possible to check later.
How does a Verified Source stay current?
Freshness is part of the state a Verified Source carries, so age is visible rather than assumed. After publication, AI answers are re-observed and what changed feeds the next cycle. The loop is continuous, not a one-time publish.
Does publishing mean making everything public?
No. Permission is one of the state attributes a Verified Source carries, so context can be governed and verified without being published. What agents can retrieve is a deliberate subset of what an organization governs.
Where do Verified Sources get published?
To the surfaces agents actually retrieve: your own domain in both human-readable and machine-readable form, and the agent-facing channels where answers are assembled. Each published artifact carries an attestation the retrieving agent can check.
How is this different from SEO or AI visibility tooling?
SEO and AI visibility work on being found and mentioned. A Verified Source works on accountability — whether what gets said about you traces back to something you stand behind. Visibility without verification only means an unchecked answer travels further.
What kind of content becomes a Verified Source?
Anything an organization is willing to stand behind as ground truth: policies, product and pricing facts, eligibility and coverage rules, support answers, positioning. If a person would be accountable for the answer, it belongs in a Verified Source.
Who owns Verified Sources inside a company?
The teams accountable for what the organization says — brand, marketing, knowledge management, support, and the subject-matter experts they rely on. Verification is where those teams agree on one answer instead of each maintaining their own.
How do Verified Sources benefit brands?
A Verified Source is a stamp of approval: this claim is ours, and this is who approved it. That gives a brand an audit trail behind every AI answer — what was said, which source it came from, who verified it, and when — so agent-driven transactions stay defensible, and the approved source is the one agents prioritize over an unattributed crawl.
How do Verified Sources benefit model providers?
The same stamp, read from the other side: it lets a provider offer its users answers someone is accountable for. Product data — pricing, terms, eligibility, availability — comes from the party that approved it, so the provider can act on it and show which source it used. An unattributed crawl supports neither.
How do Verified Sources help consumers?
They answer the question that matters at the point of transaction: can I trust this? A Verified Source shows the answer came from the party accountable for it — the actual policy, the actual rate, the actual eligibility rule — approved by that party and current as of a date the consumer can see, rather than a paraphrase no one stands behind.
How do Verified Sources benefit agencies?
Source gaps are visible across every industry at once, which is a reason to engage brands broadly rather than one at a time. The same finding — these questions go unanswered for your category — opens a conversation with every brand in it, and the pathway is identical in each case: produce verified sources on their behalf so they can be cited and transacted with by agents.

Start with your industry

Connect your data in one place. Collaborate on truth. Let search and agents prioritize what you have verified.

Access industry intelligence
For Agents